#VIRTUAL TOUR SERIES#

Indeed, in many of the test sessions, users did not interact with the virtual tours until later in their visit on the site or when directly instructed to open the tour by the study facilitator. In our study, users often noted the presence of virtual tours on sites that offered them, and used phrases like, вЂњ if I were interested, they offer a virtual tour, which is nice.вЂќ While the positive sentiment toward the option to take a virtual tour was fairly consistent, many users then went about their business without interacting with the tour, demonstrating that they were not actually very interested (and further proving one of the first rules of UX - вЂњ donвЂ™t listen to your customers, observe their behavior insteadвЂќ). Virtual Tours Typically Used for Checking Details Later in the Process The Vatican museumвЂ™s virtual tours offer a single 360 В° photograph per room, but links between rooms with an arrow icon on the floor.В вЂ‹вЂ‹ The National Marine Sanctuaries offers video tours shot in 360 В°, so the user can pan around as the video plays but cannot move independently. This type of tour had the most coverage, but still had fixed points where 360 В° images were taken. VIDEO: Artland offers a 3D gallery tour that enables users to move relatively freely through the virtual space. Your browser does not support the video tag. 2D video tours offering a guided (but noninteractive) tour of a space.

#VIRTUAL TOUR SERIES#

A series of 360В° photos linked together (much like GoogleвЂ™s Street View).Among all these websites, several types of virtual tour were commonplace: We tested a variety of websites from industries that use virtual tours: real estate, wedding venues, outdoor adventures (national parks, scuba diving, etc.), cultural institutions (such as museums and art galleries), theme parks, and university campuses (soon to be covered in a separate article). We conducted a qualitative study with 16 users to find out the good, the bad, and the dizzying aspects of modern virtual tours. This technology has been slowly maturing in the background for years, and many users have been exposed to the basic interaction paradigm through popular examples such as the Street View feature within Google Maps. Many other types of business, such as cultural institutions, universities, wedding venues, and even outdoor attractions, have followed suit. Especially in real estate, there has been a lot of recent emphasis on virtual tours of homes. While the world currently is locked down due to COVID-19, many businesses which rely on physical spaces have turned to virtual tours to provide a sense of the space for users who are currently unable to visit.

Virtual tour